Issue 08 · 3 July 2026 · Freshly compiledCPC index +4.2% · Impression share −1.8%

SECTION · 02

Benchmarks — what
the auction is doing.

The Bidfloor benchmark cohort is a group of 341 accounts across UK, EU, and US markets, sharing consented, anonymised auction data every quarter. We publish three reads per issue — one retail, one B2B SaaS, one DTC — with the underlying data table available to subscribers.

Retail

BENCHMARK · UK RETAIL

UK retail search: the CPC index, Q2 2026.

42 UK retail accounts. Non-brand search CPC up 4.2% QoQ. Brand-defence rose faster.

Ruaridh Kastanis · 12 minread →

SaaS

BENCHMARK · B2B SAAS

B2B SaaS non-brand search: plateauing, at last.

After four years of double-digit CPC inflation, non-brand SaaS held roughly flat this quarter.

Priya Fenella-Moreau · 10 minread →

DTC

BENCHMARK · DTC

DTC shopping: the margin squeeze in three charts.

Reported ROAS up 8%. Contribution margin down 3%. The gap lives in returns.

Malachi Osgood · 14 minread →